In his 20 years as a marketing consultant to organizations vying to host the Olympic Games, Terrence Burns helped write and evaluate official bids and plans from dozens of potential candidate cities. In all these bids, he stated, discussions of potential disruptions to the occasion had been pretty slender in scope: largely pure disasters, like earthquakes or fires, and, more recently, terrorist assaults.
Nonetheless, because the virus has started to unfold by the nation, officers in Japan have performed down options that plans for the Games may very well be altered and even canceled. However, sporting events in Japan and elsewhere are already being canceled, as governments attempt to discourage massive gatherings in main cities.
Many who’ve procured tickets and made journey plans are actually questioning whether they should scrap them. Individuals throughout the Olympic world have begun to ponder, then, what would possibly occur if the coronavirus has not been introduced underneath management earlier than the summertime.
There are alternatives, in fact, in line with individuals like Burns who’ve labored with the Olympics for many years. None are very interesting. One theoretical resolution entails transferring the Olympics to a special locale — maybe a metropolis that has lately hosted the Games, like London, or one which is perhaps gearing as much as, like Los Angeles. It has occurred with different main sports activities occasions. The 2003 Women’s World Cup was relocated from China to the United States during the outbreak of SARS.