The global cordial drink market size is expected to experience dynamic growth owing to the heightening concerns surrounding the consumption of, observes Fortune Business Insights™ in its report, titled “Cordial Drink Market, 2019-2026”. According to the World Health Organization (WHO), approximately 3 million deaths worldwide are caused by the harmful use of. In terms of disability-adjusted life years (DALYs), the WHO estimates that is responsible for 5.1% of the global burden of disease. Furthermore, research studies have established causal links between abuse and a range of physical, mental, and behavioral disorders, including infectious diseases such as tuberculosis. As a result, the demand for beverages has steadily risen around the globe, as consumers are actively reducing their intake. Cordial drink products, or squash, which are sweet, dessert-like drinks, have emerged as an ideal alternative to spirits as they are less harmful, contain no intoxicating substances, and can be consumed for any occasion. The increasing preference for such beverages is, therefore, boosting the future prospects of this market.
List of Key Players Covered in the Cordial Drink Market Report:
- Mapro Foods Pvt. Ltd.
- Hamdard Laboratory
- Rasna Private Limited
- Cottee’s Pvt. Ltd.
- Britvic Plc
- Nichols Plc
- The Coca Cola Company
- Bickford’s Australia Pvt. Ltd.
The sudden emergence of the COVID-19 contagion has stymied global economic activities. The food and beverage industry is facing a series of challenges because of the delicate situation created by the pandemic. For example, supply chain disruptions, trade restrictions, and lockdowns have affected production activities, while social distancing rules have kept consumers away from shops, impacting sales in the process. We, at Fortune Business Insights™, are also striving to provide you with in-depth market intelligence to help your business survive during this pandemic. Based on our experience and expertise, we are offering a comprehensive impact analysis of the coronavirus outbreak on your business and help you strategize according to the changing economic situation.
How Has the Market Been Segmented?
On the basis of type, the market segments include fruit cordials, vegetable cordials, and herbs and spices cordials. Based on distribution channel, the market has been segregated into supermarkets/hypermarkets, departmental stores, and online retail. Geographically, the market has been categorized into North America, Europe, Asia Pacific, South America, and the Middle East and Africa.
What Does the Report Offer?
- Holistic insights into the drivers, trends, and restraints shaping the market;
- Granular evaluation of all market segments;
- In-depth assessment of the regional dynamics and competitive milieu of the market; and
- Accurate computation of relevant market figures and values.
Major Segments includes:
- Fruit Cordials
- Vegetable Cordials
- Herbs and Spices Cordials
By Distribution Channel
- Departmental Stores
- Online Retail
- By Geography
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Increasing Prevalence of Lifestyle Disorders to Hinder the Market
One of the major obstructions facing the cordial drink market growth is the rising incidence of lifestyle-related disorders. For example, the WHO has stated that cardiovascular diseases, which killed nearly 18 million people in 2016, is the number one cause of death, accounting for 31% of all global deaths every year. Another chronic disease deteriorating public health is diabetes. According to the International Diabetes Federation (IDF), in 2019, nearly 465 million people were afflicted by diabetes and by 2045 this number is projected to swell to 700 million. Cordial drinks are infused with artificial sweeteners that directly enter the bloodstream when consumed, spiking blood sugar levels in the process. Elevated sugar levels in the body can trigger a host of detrimental effects and rapidly diminish the quality of life of an individual. As health consciousness increases among consumers, especially in urban areas, the uptake of sweetened drinks is likely to fall in the coming years.
Packaging Innovations to Drive the Market in Asia Pacific
Among regions, Asia Pacific is slated to lead the cordial drink market share in the forthcoming period, backed by exciting innovations in packaging materials and technologies in the region’s burgeoning food processing industry. Many beverage companies are employing recycled plastics to package their products, which is stoking the growth of the regional market. In addition, the rising popularity of non-, fruit-based drinks in the urban spaces of India and China is also contributing to the growth of the market. In Europe, strong demand for on-the-go beverages and increasingly busy lifestyles of consumers are expected to drive the regional market.
Portfolio Expansion to be the Leading Growth Strategy for Key Players
With the demand for flavored drinks soaring worldwide, key market players are aggressively expanding their portfolios to cater to the changing beverage preferences of drinkers. These companies are focused on creating novel squash products to improve brand visibility as well as gain traction in the emerging markets of Asia and Africa.
- March 2020: Robinson’s, a prominent cordial drink brand based in the UK, unveiled a new sub-brand called ‘Superfruit Cordials’ in two flavors Raspberry and Goji Berry and Orange and Acerola Cherry. The drinks contain no artificial flavorings or sweeteners and have a good amount of vitamins and minerals.
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