The global hydrolyzed whey protein market size is set to gain traction from the rapid inclination of consumers towards a healthy diet. Besides, the rising demand for dairy ingredients would affect growth positively.Fortune Business Insights™published this information in an upcoming report, titled, “Hydrolyzed Whey Protein Market Size, Share and Industry Analysis, By Form (Powder, Liquid), By Application (Dietary supplements, Infants Formula, Functional Foods, Others) and Regional Forecast, 2021-2028.” As per the report, nowadays, several social media influencers and celebrity sport persons are launching innovative product lines to gain more consumers. In March 2021, for instance, Khloe Kardashian introduced her latest range of protein powder and collagen in the U.K. The range contains hydrolyzed whey protein powder for better skin, nails, and hair.
The whole world is facing an unprecedented challenge of the COVID-19 pandemic. Numerous industries have shut down their production facilities and shifted towards the manufacturing of hand sanitizers, surface disinfectants, PPE kits, and masks to cater to the surging demand from front-line workers and common people. Our research report includes an authentic analysis of every factor that can either drive or restrain the overall growth of the hydrolyzed whey protein industry. It will help you focus on the right areas for investments.
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Our Sample Report Includes:
- 2020 Updated Report Introduction, Overview, and In-depth industry analysis
- COVID-19 Pandemic Outbreak Impact Analysis Included
- Provide Chapter-wise guidance on Request
- 2020 Updated Regional Analysis with Graphical Representation of Size, Share and Trends
- Includes Updated List of table and figures
- Updated Report Includes Top Market Players with their Business Strategy, Sales Volume, and Revenue Analysis
- Facts and Factors research methodology
(Note: The sample of this report is updated with COVID-19 impact analysis before delivery)
Dietary Supplements Segment to Lead Stoked by High Demand from Fitness Enthusiasts
By form, the market is bifurcated into liquid and powder. Based on the application, it is segregated into functional foods, infant formula, dietary supplements, and others. Amongst these, the dietary supplements segment is set to remain dominant throughout the forthcoming years by holding the largest hydrolyzed whey protein market share. This growth is attributable to the high demand for protein-rich supplements from fitness enthusiasts.
The research report aims to analyze the market for hydrolyzed whey protein by considering contributions, prospects, and growth trends. It presents detailed profiles of every prominent company operating in the industry to assess their core competencies in each segment. At the same time, it would help our clients better understand the competitive developments, such as mergers and acquisitions, new product launches, joint ventures, and collaborations.
Drivers and Restraints-
Weight Management and Muscle Gain Properties to Accelerate Growth
The surging interest of young people in nutrition and sports across the globe is set to be one of the significant factors responsible for the hydrolyzed whey protein market growth. Also, protein beverages infused with hydrolyzed whey protein offers numerous health benefits, such as muscle gain and weight management. As it can be easily digested and absorbed by the human body, its adoption in infant food formula is increasing constantly. However, the availability of various substitutes, such as whey protein concentrates and whey protein isolates may hinder the demand for hydrolyzed whey protein in the near future.
North America to Surpass Asia Pacific Backed by Adoption of Vegetarian Diet
North America is estimated to dominate the market in the upcoming years on account of the availability of advanced technologies for the production and processing of hydrolyzed whey protein. Coupled with this, the presence of a flourishing food sector would drive growth. Also, consumers are shifting towards the adoption of vegetarian diet which is expected to surge demand.
Asia Pacific, on the other hand, is likely to exhibit considerable growth backed by the rapid expansion of the food and beverage industry. The main reasons behind this are the increasing health awareness, rising disposable incomes, and population growth. Products containing this protein have high-profit margins in developing nations, such as Indonesia, China, and India.
Key Players Focus on New Product Launches to Cater to High Consumer Demand
The market scenario is highly competitive with the presence of multiple companies worldwide. Most of them are adopting the strategy of new product launches to cater to the increasing demand.
Below are the two latest industry developments:
- November 2020:Dragon Pharma re-released its ISO Phorm hydrolyzed whey protein isolate protein powder. It will be available in five flavors, namely, White Chocolate Peanut Butter, Hot Chocolate, Vanilla Soft Serve, Cookies and Cream, and Blueberry Ice Cream.
- May 2019: Hi-Tech Pharmaceuticals declared that its Precision Protein supplement entered the Phase III launch. It can accelerate muscle recovery and repair, as well as maintain lean muscles post-work out.
A list of reputed hydrolyzed whey protein manufacturers operating in the global market:
- Agropur MSL LLC.
- Milk Specialties
- Arla Foods
- Hilmar Cheese Company
- Carbery Group Ltd.
- American Dairy Products Institutes
- DMK Group
- Davisco Foods International Inc.
- Glanbia Nutritionals Inc.
- Other key market players
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